Marketing Coordinator · Brassblizz

An engineer's mind for marketing that actually moves numbers.

I'm Jay Vadi — Computer Science & AI/ML graduate, now Marketing Coordinator at Brassblizz Private Limited. I combine analytics, automation and clear brand storytelling to run campaigns that are measurable end to end.

View case studies LinkedIn
Jay Vadi, Marketing Coordinator at Brassblizz Private Limited
Brand Strategy ◆Campaign Management ◆SEO & Content ◆Social Media ◆Marketing Analytics ◆AI-Assisted Workflows ◆Brand Strategy ◆Campaign Management ◆SEO & Content ◆Social Media ◆Marketing Analytics ◆AI-Assisted Workflows ◆Brand Strategy ◆Campaign Management ◆SEO & Content ◆Social Media ◆Marketing Analytics ◆AI-Assisted Workflows ◆
01

Profile

I came into marketing from a computer science background — so I treat every campaign like a system: define the goal, instrument it, run it, read the data, improve it.

At Brassblizz Private Limited, my first professional role, I coordinate marketing activity across digital channels: planning content calendars, coordinating with design and sales, managing social and search presence, and reporting on what worked.

02

Experience

2024 — Present · First role

Brassblizz Private Limited

Marketing Coordinator

  • Coordinate day-to-day marketing operations across digital channels and internal teams.
  • Plan and schedule content calendars, social campaigns and product communication.
  • Work with design and sales to keep brand messaging consistent across every touchpoint.
  • Track campaign performance and turn analytics into clear, actionable reporting.
03

Education

Degree · 2026

Adani University, Ahmedabad

B.Tech — Computer Science & Engineering (AI & ML)

Specialised in artificial intelligence and machine learning, with coursework in data analysis, automation and applied problem solving.

Diploma · 2023

MSU Polytechnic, Vadodara

Diploma in Computer Science & Technology

Foundation in programming, databases and computing fundamentals.

04

Case studies

Four pieces of work, each written the same way: what was broken, what I changed, what came out of it.

CS/01Brand

Brassblizz brand refresh

Challenge
Messaging drifted between sales decks, social posts and the website — the company read differently in every room.
Approach
Audited every touchpoint, wrote a single voice-and-tone guide, and rebuilt the core messaging hierarchy around one positioning line.
Outcome
One shared brand kit now used by design, sales and marketing for all outbound material.

12+

Touchpoints aligned

−40%

Deck rework time

CS/02Content

Always-on social calendar

Challenge
Posting was reactive and inconsistent, so audience growth stalled and reporting had no baseline.
Approach
Designed four themed content pillars, a monthly planning ritual and a batching workflow with design handoffs two weeks ahead.
Outcome
Predictable publishing cadence with a content bank that never runs dry.

4×/week

Posting consistency

30 days

Planning horizon

CS/03Search

SEO & website content system

Challenge
Site pages targeted no specific intent, so organic discovery came almost entirely from branded searches.
Approach
Ran keyword and competitor research, mapped intent to pages, rewrote titles, meta and landing copy, and fixed internal linking.
Outcome
A prioritised keyword map and rewritten core pages that now compete on non-branded terms.

15

Pages optimised

80+

Keywords mapped

CS/04Analytics

Campaign reporting dashboard

Challenge
Channel data lived in separate tools, so every review started with an hour of manual spreadsheet work.
Approach
Consolidated channel metrics into one dashboard with defined KPIs, automated refreshes and a simple monthly review format.
Outcome
Decisions are made from one source of truth instead of screenshots and guesswork.

−70%

Reporting time

5

Channels unified

05 — Capabilities

Marketing craft, backed by a technical toolkit.

Marketing Analytics

Turning campaign data into clear insight — tracking, reporting and iteration loops that compound results.

Marketing

  • Brand Strategy
  • Campaign Planning
  • Copywriting
  • SEO

Technical

  • Python & SQL basics
  • AI/ML fundamentals
  • Automation tools
  • Data visualisation